Understanding Tourism as a Business Assignment Example | Topics and Well Written Essays - 2000 words

Understanding Tourism as a Business - Assignment Example Thomas Cook Group is diversified with its workforce from cabin crew, Administration, Resorts, Product Marketing and Health and Safety. Every action of this group is focused on customer. Thomas Cook Strategy Thomas Cook has empowered and is serving over 25 million customers. Their main purpose is to inspire their customers to go and see the world. They aspire their customers with the delivery customized holiday experience to individual clients. Their goal is to exceed the expectations of the customers on wherever, whenever and however basis (Holloway & Taylor, 2006). The values of Thomas Cook are: Succeed as one team Deliver for the customers Engage one another Drive for results Act with integrity Organizational Structure of Thomas Group The organizational Structure of Thomas Cook is very alterable which is organized by Geographical and Functional Departmentalization. The Geographical Departmentalization has grouped the jobs on the basis of the geography and canton. Similarly the cust omers are also grouped on the basis of their geographical dispersion (Daugherty, Croft, Marguart, Balzor & Sheldon, 2013). Functional Departmentalization has been grouped by the functions being performed (Daugherty, et.al, 2013. The activities and jobs being performed are normally grouped according to work which is performed and to carry on the economies of scale by hiring employees with shared skills and erudition in different departments. Products, Services and Vertical Integration by Thomas Cook The core business of Thomas Group is the provision of Charter Packages in which flights, Hotels, Resorts and Rep services are vertically integrated (Maharani,... Understanding Tourism Business Thomas was a cabinet-maker in Leicester. He was a folk reformer and he thought that People’s life could be improved to a great extent if people drank less and become more educated. While walking one day he was struck by an idea to use the power of railway to employee people. In the abstinence meeting, he evinced his idea. His idea was condoned happily to take the reformer people to Loughborough which was scheduled on train and that too only for one shilling. The meeting was a great success and this became the key idea for his excursions thereafter. Nowadays, Thomas cook is a leading company having 16,000 staff with an operating network of 1050 in UK and overseas (Thomas Cook Group, 2013). Ownership of Thomas Cook Group Thomas Cook group has 3 lead share holders as on August-2011.The share percentages are as follow (Thomas Cook Group, 2013): Lloyd’s Banking group has a share of 9%. Blackrock Inc. has a share of 4.99% AXA SA has a share of 4.8% The remaining of the stock floats freely Mission Statement of Thomas Cook â€Å"To Perfect the Personnel Leisure Experience†. Thomas cook’s vision is to go make dreams come true. Marriott Hotels pay significant attention to their environmental policy where as the Thomas Cook Group d not incline themselves towards any such measures, on the contrary promoting unnecessary travel only adds to carbon emissions.

Tell us something special about yourself, including any leadership Scholarship Essay

Tell us something special about yourself, including any leadership opportunities - Scholarship Essay Example Though I would not say that I have achieved my purpose of standing out, I take pride in the fact that I have been able to excel in my studies and the testimonials from my teachers attest to this fact. Thus, I was able to ensure that I get a decent start in my chosen field. I have great admiration for our current president, Barack Obama and he is my idol in many ways. Like him, I want to be successful and demonstrate my leadership abilities. Towards this end, I have taken part in sports, particularly in the track events and football. I can claim that I have been able to achieve some success in this area. Further, as I have mentioned about Barack Obama, I want to be a good husband and father who takes pride in his family and is not intimidated by successful women. Finally, I have always striven to make life better for people around me and I have touched their lives and made them feel special. I am a relationship oriented person and I have several friends and well-wishers who take pride in my success and provide encouragement to me. I make it a point to reciprocate their affection and wishes for me. In conclusion, I would say that given a chance, I would like to put my abilities to use and be a leader in all respects of the